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Solo & Solvent — For the ones running the whole thing alone
For the ones running the whole thing alone

The Income. The Clients. The Decisions.
No Team. No Backup. Just You.

The income. The clients. The pricing. Finding the next piece of work while delivering the current one. Every decision, every task, every pressure point - on you, alone, with no salary floor beneath you. That is not a willpower problem. It is a structural one. And the audit identifies exactly where yours is tightest right now.

In 3 minutes — find your biggest leak and what to fix first No email required to start.
72% of solo service professionals who considered quitting cited financial stress as the primary reason. Not wrong market. Not wrong niche. One person carrying every function alone, with no floor beneath them when a month goes quiet.
Solo service professionals
48%
went a month
without any income
61%
underestimated
doing it alone
35%
report high stress
vs 26% with staff
Simply Business, 2025 — 1,023 solo business owners surveyed
Why the pressure never stays in one place

This is what is actually happening

Money gets tight. You take the wrong client because you cannot say no. That client eats your capacity. You have no time to find better work. You undercharge on the next one to make the sale easier. Which creates the money pressure that started it. Round and round. It is not a mindset problem. It is not a discipline problem. It is a structural problem. And the audit identifies exactly where yours is tightest.

01
Money stress
Slow month. Bank balance dropping. Checking Stripe at midnight.
02
Client anxiety
Say yes to anything. Discount. Take the low-value work because you are scared.
03
Overwork
The hours you spend managing the wrong client are the hours you needed to find the right one. You never get them back.
04
Family guilt
Physically there. Mentally still at work. The worst of both.
05
Self-doubt
Maybe I am not cut out for this. Maybe I should just get a job.
06
Underpricing
You drop the rate because you cannot afford to lose them. Then you resent the work. Then you do it again next time.
Three of the six pressure points the audit measures

Where the pressure hits hardest

Feast and famine income
Your Stripe dashboard is your cardiogram. One month you are a genius. The next you are checking your balance at midnight willing something to have come in. The cycle is not bad luck and it is not your fault. It is what happens when there is no system smoothing it out.
Fix: build a retainer floor so you stop starting from zero
The pricing trap
You raise your rates when you are too busy to take on more work and drop them the moment leads slow down. I did this for years. A client pushes back and you fold because you cannot afford to lose them. That is not a pricing problem. It is a confidence problem. And confidence in pricing comes from a framework, not from having a better month.
Fix: set a rate based on outcome value and hold it under pressure
The solo tax
Every decision lands on your desk and stays there. Nobody to say I think you are about to make a mistake or that client is going to be trouble. The mental load of running every function of a business alone does not show up on your invoices but it costs you more than almost anything else.
Fix: one weekly operating habit that gets decisions out of your head
The Pressure Loop Audit

Take the audit now

18 questions across six pressure points. Answer how things actually are. Your results land on screen immediately. Your full report with first control moves is one email away.

The Solo Business Pressure Test
FIND THE ONE THING PUTTING THE MOST PRESSURE ON YOUR BUSINESS
18 questions. About 3 minutes.
Answer honestly. We'll identify your biggest pressure point and show you where to start.
Question 1 of 18
Your pressure profile
Get your full report with specific first control moves for each pressure point scoring above four.

No spam. Just your results and one practical thing to do next.

Why this exists

Built by someone who took a long time to figure it out

RJ
Rhodri Jones
Founder, Solo and Solvent. Solo digital marketing agency owner, seven years. Former Wales rugby professional. Lived every one of these pressure points from the inside.

I was in the Wales preliminary World Cup squad in 1999 when a car accident ended that. After three years of drifting and four failed businesses, a digital marketing agency I started in 2019 finally stuck. Seven years running it alone. I know the feast and famine. The clients I took on because I could not say no. The rates I dropped because I was scared to lose them. The decisions I made alone with no one to check my thinking. Solo and Solvent is built around those specific problems. The audit identifies which one is costing you the most right now. The products that follow give you the tool to fix it within seven days. Not more insight. An actual fix.

Read my full story